Why are we talking about this here? Well, you're not planning to stay an aspiring author forever, are you?
Fiction Scribe had another interesting guest blogger last week. Phyllis Zimbler Miller, author of Mrs. Lieutenant: A Sharon Gold Novel stopped by to talk about branding.
Here's the lead-in:
What Is Your Brand as a Writer? What Sets You Apart From Other Writers in Your Same Genre?
John has written a YA novel, Francine a chick lit, Martin a thriller, and Dolores a romance. While the titles of their respective novels may be different, their “brands” may all be the same – another YA novelist, another chick lit novelist, another thriller novelist, and another romance novelist.
Given the huge number of novels published each year and the large array of choices of what people can spend their leisure time doing, novelists are even more hard pressed to distinguish themselves from the pack. And how do they do this?
Cheryl C. Malandrinos is a lifelong resident of Western Mass and an award-winning REALTOR® with Real Living Realty Professionals in Wilbraham, MA. Her background in management, financial services, and social media marketing served as an excellent foundation for her real estate career.
Cheryl is also a freelance writer, children’s author, and editor. A 2005 graduate of Long Ridge Writers Group, she specializes in articles on time management and organization. Her first picture book, Little Shepherd, was released by Guardian Angel Publishing in August 2010. A Christmas Kindness was released by 4RV Publishing in 2012. Ms. Malandrinos has edited numerous manuscripts in a variety of genres and has ghostwritten a Christian chapter book.
So, in other words, Cheryl is your typical busy mom who balances family life and career on a daily basis while seeking to carve out a little bit of “me time.” She and her husband, Paul, have two daughters at home and a son who is married.