Phyllis Zimbler Miller Talks about Branding

Why are we talking about this here? Well, you're not planning to stay an aspiring author forever, are you?

Fiction Scribe had another interesting guest blogger last week. Phyllis Zimbler Miller, author of Mrs. Lieutenant: A Sharon Gold Novel stopped by to talk about branding.

Here's the lead-in:

What Is Your Brand as a Writer? What Sets You Apart From Other Writers in Your Same Genre?

John has written a YA novel, Francine a chick lit, Martin a thriller, and Dolores a romance. While the titles of their respective novels may be different, their “brands” may all be the same – another YA novelist, another chick lit novelist, another thriller novelist, and another romance novelist.

Given the huge number of novels published each year and the large array of choices of what people can spend their leisure time doing, novelists are even more hard pressed to distinguish themselves from the pack. And how do they do this?

You'll find the entire article here.